It usually takes me a couple recommendations of a book before I finally pick it up, although to be honest if the title is catchy and the cover is pretty, sometimes all it takes is an Amazon recommendation. In the case of Here Comes Everybody, I heard Clay Shirky give a keynote address at CSCW in March telling some of the stories from the book, then recently at the annual Academy of Management conference I heard another person reference this book as having pulled ideas from it for their research paper, and finally I decided to pick it up.

When reading quantitative research papers on the subject of crowdsourcing, open source software, and online communities, you don’t quite get the feel of the personal stories behind the projects and successes in these organizations. Clay’s work does a great job of pulling out personal stories, from a blogger who covered a military coup when traditional outlets were shut down, to someone retrieving a stolen phone by assembling an angry mob of supporters online, to (of course) Wikipedia, and the founding story that is frequently repeated of the failure of Nupedia. Shirky does a great job of comparing this shift in technology to similar past shifts, such as the “layoffs” among the scribes when the printing press was created, or the pushback against calculators when they began to arrive in schools. The new social web is not something we can all ban together and vote against, it is coming, it is here, it is changing things.
One useful categorization scheme I gleamed from the book was the three different types of online organization paradigms: sharing, collaboration, and collective action. Sharing takes place on sites like delicious, or flickr where the product really is a collection of things people have shared online, requiring little coordination or extra effort. Collaboration is closer to Wikipedia, where argument, process, and group opinions matter, and people come together to create something that none of them would have created alone. Collective action, such as MoveOn.org, or Voice of the Faithful (a Catholic reform group), use the web as a platform to coordinate large actions in real life that would not have been possible to form without the web. I think most of the attention in research has focused on the first two categories, and largely ignored the third.
While there are many other insights I gleamed from the book, the one that probably relates closer to my research is the concept of the “bargain” online organizations have with their users. Shirky argues that for an online organization to be successful it has to have a meaningful promise to it’s users, the right tools for the job, and a bargain of what the users can expect, and what the organization should expect. Part of my research deals with the psychological contract users have with online organizations, especially as they become more central to the organization. This bargain piece sounds very similar to a psychological contract, and it’s good to hear that others are pointing out it is necessary and interesting. One example of a poor bargain that caused a failed community was Microsoft’s attempt to encourage user contributions to it’s encyclopedia Encarta. Unfortunately, the bargain was that Microsoft had permission to “use, copy,distribute, transmit, reproduce” etc etc with Microsoft making money from the product, and the user having no further rights to their creation.


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